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  • New Year, New Trends

    Jan 02, 2014

     

    Important Online Marketing Strategies to Know for 2014

    Today, there are 2.4 billion Internet users*. By 2017, there will be about 3.6 billion Internet users—more than 48% of the world's projected population (7.6 billion)*. Now is time to augment your online presence.

    Below are some helpful t...

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  • What Makes A Good Logo?

    Dec 02, 2013

    Two common questions that I’m asked as a Graphic Designer are: (1) “What makes a good logo?” and consequently (2) “What makes a bad logo?” Logos are a great course of inspiration, especially when you pay attention to the conceptual details that designers incorporate into each and every one...

    Read more »

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Mobile Marketing for SUCCESS


You’ve probably noticed that people LOVE their mobile devices. Cell phones, smart phones, tablets, and laptops have become more than just a novelty. They have become the most used, most personal item that an individual owns. For example, try and remember the last time that your mobile phone wasn’t with YOU?

Mobile Statistics to Consider for your Next Marketing Strategy:

  • Over 50% of US mobile users own smart phones - Source Nielsen
  • Mobile internet causes a +13% increase in website audience
  • Mobile users are 2x more likely to have a household income over $100,000 

 

In short, a big group of your ideal customers are searching for you via their mobile device rather than sitting at their desk computer. 

 

Yo!Dog's Holistic Approach to Mobile Marketing

Yo!Dog Marketing takes a holistic approach to mobile marketing. It should be pervasive throughout your entire marketing strategy and tactics, when you consider how a prospective customer will engage with your company via mobile.

 

Yo!Dog Marketing will help your business develop a rich, mobile experience for customers that includes:

  • The ability to find your business via search on mobile devices (browser and voice)
  • Improving customer interaction with your website on mobile devices
  • Increasing online conversion through building easy to use calls to action 

 

A basic Y!DM strategy would include a responsive website, traditional and new mobile SEO strategies, and rich, mobile-friendly content through a variety of social media, SMS texting, and mobile application strategies.